We are a unique consulting group based in Portland, Oregon, focused on accelerating and delivering medical device innovation. With our proven experience and expertise in product development, product commercialization, product management, and product marketing, Endeavor45 can manage innovation projects from ideation to exit and any of the steps along the way.

Endeavor45 has a team of talented professionals built around a proven process that accelerates time to market for innovative medical products. Whether the project is big or small, turn-key, or just an individual step along the journey, we’re here to help drive success into your medical innovation.

BUSINESS EVALUATION, START-UP PLANNING & STRATEGY

Endeavor45 will evaluate and plan an innovation’s development and commercialization strategy from concept to commercialization. What is the market for a particular innovation? How much will development cost?  What is the device’s manufacturability? What is the regulatory path for clearance or approval? How can it be developed compliantly?  What are the risks? How will the innovation reach the market successfully?  Endeavor45 can answer and manage all these big questions. 

From the initial discussion through business planning, product development, commercial execution, and the first sale, Endeavor45 can manage all the steps or simply the one that is needed. 

DEVELOPMENT

A plan is in place, it’s time to get to work. Endeavor45 can develop your innovative device from the back of a napkin sketch to its first implantation. Endeavor utilizes ISO 13485 processes and methods. After our talented and experienced engineering team creates a scope, and project plan, they get to work developing and optimizing the device for its regulatory clearance or approval and most importantly, its first patient.

MEDICAL DEVICE REGULATORY PLANNING & COMPLIANCE

The medical device world demands quality and compliance. Endeavor45 provides quality and regulatory services supporting product development, project management, regulatory submissions, manufacturing, post-market surveillance, critical documentation, and audit preparation. It is vitally important to begin any innovation project with solid quality and regulatory plans. Endeavor45 can help design, manage, and deliver a plan that will streamline your product getting to market.

COMMERCIALIZATION

The scale, cost, and complexity of product commercialization are easily and commonly underappreciated. Typically, this phase is the most challenging and complex aspect of delivering innovative products/services to the market. Endeavor45 supports the commercialization process by creating a comprehensive commercial business plan with a focus on production, distribution, marketing, sales, customer support, and other mission-critical functions that are vital to achieving product success. Critically, Endeavor45 can plan, manage, and execute the commercial strategy to drive the expected sales and market performance.

BRAND, CREATIVE, AND MARKETING

Brand Strategy is a long-term plan, and actions resulting in the recognition and preference of a product’s brand by targeted customers; this is one of Endeavor45's specialties. Brand Strategy encompasses the brand's mission, its promises to its customers, and how these are communicated. Through website design, SEO & performance metrics, content strategy, content generation (including art direction of photo/video shoots), marketing materials (collateral creation), advertising (print & digital), and social media planning, Endeavor45 can design, execute, and drive your brand in the market.
 

PRODUCT MANAGEMENT

Our product management services can guide a product throughout its full life cycle. With years of upstream and downstream product management experience, Endeavor45 can find the ideal product-to-market fit and optimize sales opportunities. If working on developing a new product, Endeavor45 can design and execute Voice of the Customer studies to validate product ideas, find new key insights and design inputs, discover untapped markets, and improve sales. When working on products already in the market, Endeavor45 can design comprehensive product strategies and deliver key assets and support that will optimize a product’s performance.

SALES CHANNEL PLANNING & BUILD

Whether a business’s sales model is direct-to-consumer (B2C), business-to-business (B2B), or both, careful planning and focused sales plan execution is essential. With years of sales and sales management experience in the medical device market and direct-to-consumer, Endeavor45 can find and manage the right sales channel for any product.

NEW PRODUCT LAUNCH PLANNING & IMPLEMENTATION

Executing a flawless product launch is critical and not easy to achieve. This is especially true when launching medical innovations. A new product’s trajectory is established early; getting the launch right makes all the difference in determining a product’s success or failure. Product launches are complex. Endeavor45 will plan and execute the optimal launch plan for any product, whether the product launch is a limited market release or a global effort. Endeavor will develop the proper Go-to-Market plan and deliver early critical commercial results.

OPERATIONS

Back-office planning and management? Yes, we do that too.

Operations planning and management for production, warehousing, shipping services, vendor management, and sales support.  Let our experience help your company deliver your products to the market in a compliant and efficient way. 

ENDEAVOR ORTHOPAEDICS

Concept, IP, funding, product development through the production process, QMS, regulatory, commercialization, marketing, operations, and strategic exit planning

OR INGENUITY

Commercialization consulting and planning

NEURAMEDICA

Commercialization planning (Go-to-market), and marketing

copper hawk

Rebrand & marketing consulting (Brand Guide, vision & mission), direct-to-consumer planning, Product Management & product indication strategy, Social Media plan & execution, product launch in the US, operations strategy