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About Endeavor45

Our motto

Patients are waiting

Endeavor45 is a unique venture and innovation firm in Beaverton, OR. We specialize in delivering & accelerating medical device ventures. We are experts in early phase funding, product development, product management & marketing, regulatory & quality management, device manufacturing, all aspects of commercialization, and exit planning. We build companies from idea to first implantation and exit.

We live by

Our guiding principles

Mission

To accelerate and deliver true and meaningful innovations in medicine to improve human life.

Vision

To be a premier boutique innovation firm partnering with medical device entrepreneurs and established medical device companies simplifying the complexities of ideation, company formation, funding, product development, quality management, regulatory strategies and early commercialization. Endeavor45 accelerates the time to market, reduces project costs and delivers meaningful innovations to patients, surgeons and healthcare systems.

Values

We are driven by patients’ need for new medical innovations. We know that a strict focus on execution excellence and enabling a truly amazing team, we will transform bold ideas into new medical solutions and improve human lives. With our entrepreneurial team, smart risk-taking, and a full commitment to precision and quality (ISO 13485), ensures every innovation Endeavor45 delivers the highest standards possible.

Our services

Get seasoned medical device experts in your corner

Idea & Vetting

Market Research, Voice of Customer, Studies, Applied, Market Expertise, Concept Validation, Initial Regulatory Strategy

Venture Strategy

Project Scoping and Planning, Finance & Budgeting, Capital Raise Strategy & Planning, Capital Raise Mechanics, Risk Identification & Risk Mitigation Planning, Initial Commercial Planning & Forecasting, COGS & ASP Estimations, Distribution Planning

Funding

Pre-seed Finance, Seed Finance

Design & Develop

Proof of Principle, Proof of Concept, Project Management, Design engineering, Development engineering, Quality Management System Strategy, Design Enhancement, Design Freeze, Validation and Verification Planning, Regulatory Strategy and Management, Manufacturing Strategy, Vendor Identification and qualification, Pre-Sub Regulatory Meetings

Validation & Verification

Comprehensive Product Testing, ASTM Testing, Biologic Testing, Packaging Testing, Sterilization Testing, Manufacturing Partnerships, Surgeon/User Simulation Labs

Regulatory

Regulatory Submission, Regulatory Clearance/Approval

Manufacturing

Manufacturing Strategy & Execution, Manufacture Qualification, Manufacturing Contracting

Commercialization & Launch Planning

Go to Market Planning Sales & Distribution Channel recruitment Sales & Distribution contracting, Marketing Assets Design & Creation, Website Development, Technique guides/IFUs Design & Creation, Sales Assets & Demos created, Surgeon & Sales Training Program, Development

Growth & Exit

Sales Channel Growth, Market Share Acceleration, Strategic Partner Negotiations, License Agreement Strategy, Exit Planning & Strategy

Team

Core Endeavor45 Team

John Alleman

Founder & General Partner

Mark Sommers

Partner & Chief Technology Officer

Wiko Alleman

Finance & Operations

Brittney Martinez

Business Development & Commercialization

Travis McGowan

Product Management

Natalie Zuniga

Medical Affairs & Product Management

Tristan Sommers

Engineering Development

Sterling Logan

Medical Additive Manufacturing

Brandon Wedam

Engineering Development

Blake Matsuzaki

Engineering Development

Alyssa Thomas

Owner, Allegiance Regulatory

Angela Kiser

CEO, NW Quality Solutions

Team

Advisory board

Marshall Brustein, M.D.

Hand, Wrist & Upper Extremity Surgeon

VJ Somasegaran

Vice President of Sales and Commercial Development, CurvaFix

Thomas Isaac

Randy Huebner

Board member, SIGN Fracture Care

Michael Lars Sjöström

Co-founder and partner, Sectoral Asset Management

Matt Woods

President, WMG Surgical

John R. Rose

Chief Commercial Officer at AFP Assets Limited

Paul M Lamberti, MD

Orthopaedic Hand Surgeon

Matthew P Gardner, MD

Orthopaedic Traumatologist

George K Van Osten, MD

Orthopaedic Traumatologist

David J Hak, MD, MBA, FACS

Orthopaedic Traumatologist

Clifford B Johnson, M.D.

Orthopaedic Hand Surgeon

Don Grover

President, Allied Technologies International

Bob Johnson

VP of Operations and Business Development

Bart Balkman

Chief Commercial Officer, CurvaFix, Inc

Adam Robinson

Finance & Venture Advisor

Client love

Kind words from our partners

At CurvaFix, we’re fortunate to have a strong core platform with multiple avenues for growth. However, in a resource-constrained environment, we needed our internal team focused on executing the current business. We had several high-impact strategic questions that could influence asset value and the future product pipeline, and determined it was best to outsource this work. While our team brings deep industry knowledge, it was important to me to get an objective, unbiased perspective on our opportunities. Endeavor 45 delivered exactly that. We were impressed by their speed, industry insight, and disciplined approach to gathering and presenting market intelligence. In a relatively short period of time, they provided actionable feedback that allowed us to make informed decisions about our future product portfolio. I’m pleased to recommend the team at Endeavor 45 and appreciate the value they brought to our business.

Mark Foster

CEO, CurvaFix

We engaged with Endeavor45 on two separate projects. The first was a VOC project to gain feedback from two different user groups on new product innovations. We wanted to understand when and how a potential product may be used by the different customer types. Endeavor45 did an outstanding job familiarizing themselves with the product in order to appropriately guide the VOC conversations. They were able to identify an excellent mix of customers, conduct the interviews and provide a robust report in record time. We were extremely impressed with both the quality of work as well as the speed at which the work was completed! The second project was to help us create a category brand name for a new line of products. Endeavor45 conducted analysis of our overall corporate brand as well as other category names, they interviewed various stakeholders, and facilitated naming workshops. From there presented naming options that were in line with both the brand ethos as well as the design elements of the new product line. We were extremely pleased with the work they conducted!

Rachel Edwards

VP of Marketing, Medartis

Let's build something amazing together

Have a medical device idea? Wherever you are in the development journey, we’d love to hear from you. No idea is too small and it’s never too early. Let’s explore it and see how we can bring your ideas to reality.